"Make sure to state on the offer that the gift card they get with purchase cannot be used on the same day, otherwise you may run into the problem of not being able to sustain your offer." If your business hasn't offered a gift card.
"Providing customers with the opportunity to purchase different types of packages helps them feel like they are providing a more personalized gift.".
Last year was the first year that Ginger Bay had the option of instant gift cards, and there was a 6 percent increase in sales, according to Beck.
Gift cards are great for selling small items or miscellaneous services that may not be available for purchase, like a hair wash and a scalp massage.Dig Deeper: How to Improve Your Email Marketing."People are more likely to buy a gift card if there is some perceived value for the purchaser says Adams.After 12 months of no account activity, an inactivity fee of 5 will be assessed annual wildlife photo contest each month.While that may be true of the preloaded value cards that big chain stores put out and that can be found in virtually every drugstore now, small businesses have the advantage of developing gift card offerings that are good for more than just cash.But, because most people don't have all their holiday shopping done by that point, last-minute shoppers are a great group to market gift cards to, especially in the final days leading up to Christmas.Research data from Spa Boom indicates that onethird of gift-card purchases originate from outside the state of where the business is located.Gift cards are at least 20 percent of the business at Terrace Retreat, according to Adams.Cook experienced a similar increase when she was spa director at re:fresh."When customers arrive at our website, our gift card offer is the first thing you see says Beck."Instant gift cards have really helped us a lot because we can be available to our customers 24/7 says Beck.What happens if my Visa Gift Card is lost or stolen?But if you'd like to sell gift cards without a specific dollar amount attached, there's another benefit: They are exempt from the Federal Card Act.Simply putting up signs or telling customers in an email that you offer gift cards isn't enough to actually increase sales, though.
Make sure that your business is filed under the right neighborhood and there is the correct address information on sites like Google Places, Yahoo Local, and Yelp.